An example of how a real Proof Story could look.
Sale · Sept 2026
Proof StoryFrom Silence to Sold: A Two-Bedroom in Manly Finds Its Buyer in Just Seven Days
Richard McNeil
“We thought we'd missed spring. It sold the week the new photos went up.”
The challenge
The listing had already been live for three weeks. A two-bedroom weatherboard, one street back from Manly Beach, and not a single inspection booked.
The photos were taken at dusk. The copy opened with the floor plan. The only message in the inbox was a neighbour asking about street parking. The owners were ready to pull it and wait for summer.
What they did
Seb went back through buyers who had missed similar cottages that autumn, and rang the mortgage broker already talking to two of them before he touched the guide.
A stylist opened the front rooms to the morning light. The photographer came back at 8am. The listing was rewritten around the walk to the ferry and the verandah, not the size of the second bedroom.
The result
Seven days after the new photos went live, a couple renting in Fairlight inspected on a Thursday and exchanged the following week — $140,000 above the guide.
The owners had already booked a removalist for a date two months out. They brought it forward.
From the people involved
Vouched by
Helen P.
Vendor · ★★★★★
“We thought we'd missed spring. He told us what was wrong with the listing, fixed those three things, and had someone through the house the next week.”
Sept 2026
David M.
Mortgage broker · ★★★★★
“Two of my clients were close on price. He called before he changed anything, which is why the offer actually stuck.”
Sept 2026
FAQ
Frequently asked
How long did it actually take?
Seven days after the listing was rebuilt. It had already sat, quietly, for three weeks before that.
What was wrong with the first campaign?
The photos hid the morning light, and the copy never said how close the house sits to the beach.
Did the price come down?
The guide stayed where it was. The sale landed $140,000 above it.
Who confirmed the story?
The vendor, and the mortgage broker who was already speaking with the buyers. Both are named on the page.
The work, verified.
A Proof Story looks like this.
Write the result. Invite the people who were there. Share a page of your own.