About Proudli
Reputation shouldstart with the work.
Proudli is an AI visibility platform for Australian real estate agents. We check whether ChatGPT and other AI tools name you when vendors ask for an agent in your suburb, then help you publish verified Proof Stories of your best sales, so AI has the evidence to recommend you. Real work. Real outcomes. Real people.
Why we built Proudli
How vendors choose an agent is changing. Instead of searching Google and comparing ten websites, more are asking an AI assistant: "Who's the best agent for downsizers in Annandale?" AI tools answer with a short list of names, and they can only name agents they find evidence for. Most of an agent's reputation online is star ratings, SOLD posts and profile claims. Those show that clients were happy, not what the agent actually did. So capable agents are often left out of the answer, while others with more online noise are named. We built Proudli to fix that gap: to show agents where they stand in AI search, and give them a way to publish the evidence that earns a place on the shortlist.
How Proudli works: check, then prove
Check. Our free AI visibility check asks ChatGPT, Gemini, Claude and Perplexity the questions vendors ask about your suburb, and shows whether you're named and who is named instead.
Prove. Proudli helps you turn completed sales into Proof Stories: public, structured accounts of what the vendor needed, what you did and what happened.
Strengthen. The vendor, broker, stylist and others involved can add their perspective, and each contribution is labelled with how it was checked. How to get recommended by ChatGPT
Why "Proof Stories"?
Because real experience is richer than a rating. Consider two statements:
A rating
"Sarah is a fantastic real estate agent."
A Proof Story
"Sarah took over our property after an unsuccessful four-month campaign, changed the presentation and sales strategy, and sold it three weeks later. I was the vendor."
Both are positive. Only one tells you something meaningful about Sarah's demonstrated experience. Proudli is built around the second. Great work rarely happens in isolation: a sale connects the agent with the vendor, buyer, broker, conveyancer and stylist, and a Proof Story is where those people can add what they saw.
Our approach to verification
Verification on Proudli is specific, not a blanket badge. Every story shows who backed it and how they were checked.
What we check
Each contributor responds through the contact details they were invited on, and some link further proof of identity. Every contribution is labelled with the check that was done. If a story is reported or looks suspicious, we may review it against official records or other evidence.
What we do not verify
We don't audit every sentence in a story, and we don't verify opinions or why a result happened. A contributor's view stays their own view. Proudli shows who said what, not that it's true.
Why we started with real estate agents
Agents feel this problem more than most. Vendors choosing an agent for one of the biggest financial decisions of their lives increasingly research online and through AI assistants, yet agents are judged mostly on ratings and sold tiles. Every sale also involves a network of people (vendor, buyer, broker, conveyancer, stylist) who saw the work happen. That's exactly what a Proof Story is built to capture. Proudli for real estate agents
What Proudli believes
Good agents should be found by vendors, in Google and in AI answers, on the strength of their real work.
Claims are stronger when others can support them.
Context matters more than stars alone.
Reputation should accumulate from real experience.
Professionals should be proud to show their work.
The best proof of what you can do is what you've already done.
Meet the founders
Darren Moffatt
Co-founder of Proudli and an Australian entrepreneur with more than 20 years of experience across finance, property, digital marketing and online marketplaces. He founded Seniors First and the property network Housenet, and co-founded the digital agency Webbuzz.
Seb Perez
Co-founder and CTO of Proudli, and a senior software engineer and architect with more than 20 years of technology experience. Seb leads Proudli's work on structured data and how AI search systems find and cite sources. He wrote our guide to getting recommended by ChatGPT.
Our mission
To make sure good agents are found by vendors and by AI, on the strength of work they've actually done. We're starting with Australian real estate. Over time, we'll bring Proof Stories to other professions where trust depends on real experience.
How to contact us
Questions, feedback, a correction or a media enquiry? Contact Proudli.
Start with where you stand