Proudli Founding 50
50 agents.12 Proof Stories.90 days.
Can we make great local agents more visible in AI search?
More vendors are asking ChatGPT, Google AI, Gemini and other AI tools questions like:
“Who is the best real estate agent to sell my home in [suburb]?”
But the agents being recommended aren't always the agents doing the best work. Often, they're simply the agents with the strongest digital footprint.
Proudli is selecting 50 Australian real estate agents for a 90-day program designed to test whether we can improve how often they appear in relevant AI searches made by prospective vendors.
If you're doing great work locally but aren't being properly represented by AI, this program is for you.
The problem
Your reputation may be stronger than your AI visibility.
You might have:
- A strong local network.
- A growing sales record.
- Happy vendors.
- Great results.
- Years of experience.
But when someone asks AI
“Who are the best agents in my suburb?”
You may barely appear. Or not appear at all.
That gap matters.
Because AI is becoming another way prospective vendors research, compare and shortlist agents before they ever make contact.
Proudli is designed to help turn your actual work into structured, credible proof that search engines and AI platforms can more easily discover and understand.
Who is Founding 50 for?
The program is particularly suited to agents who are doing strong work but whose digital footprint doesn't yet reflect it.
Rising agents
You're winning listings and delivering results, but established competitors still dominate reviews, search results and AI recommendations.
Sales associates
You've contributed to great results but much of the online authority sits with the lead agent or agency brand.
Agents who have changed agencies
You've built a career across multiple businesses, leaving your personal digital footprint fragmented across old profiles, listings and websites.
Established local agents
You've spent years building a strong reputation offline, but newer or more digitally prominent competitors are beginning to outrank or overshadow you in AI-generated recommendations.
The Founding 50 program
We benchmark where you are now. Then we try to improve it.
Baseline
Every participant starts with a baseline review of their current AI visibility.
Build (90 days)
We help you build and optimise your Proudli presence over 90 days.
Compare
At the end of the program, we run the tests again and compare the results.
We test relevant vendor searches around your name, suburb, property type and local market. For example:
- “Best agent to sell my home in Paddington”
- “Top real estate agents in Mosman”
- “Who should I use to sell my house in Coogee?”
- “Best agent for family homes in Balmain”
The aim is simple: make your real-world reputation easier for AI to find.
We cannot guarantee that any AI platform will cite or recommend a particular agent. What we can do is systematically improve the quality, consistency and discoverability of the evidence surrounding your professional reputation — and measure what changes.
What you get
Everything in Proudli Pro — plus hands-on support.
As a Founding 50 member, you receive:
AI Visibility Baseline
We establish your current visibility across a set of relevant local vendor searches.
Personal Profile Optimisation
We help ensure your Proudli profile clearly communicates who you are, where you operate and the work you've done.
Proof Story Optimisation
We help you publish strong, structured Proof Stories designed to clearly document your sales results and experience.
Founding Member Badge
Receive a Founding Member badge for your Proudli profile and website.
Social Promotion
Selected Founding Members and Proof Stories will be actively promoted through Proudli's social channels.
AI Visibility Workshops
Join practical sessions showing you how to strengthen your digital footprint and make your experience easier for AI platforms to understand.
1:1 Optimisation Session
Receive personalised guidance on your Proudli profile, Proof Stories and overall visibility.
Priority Access
Get early access to selected new Proudli tools and features.
Media & PR Opportunities
High-performing members may be considered for Proudli case studies, media opportunities and promotional features.
Final Visibility Report
At the end of the 90 days, we compare your results against your starting benchmark.
Your commitment
This only works if you participate.
Founding 50 is not a passive subscription. It is a 90-day program. To remain in the program, participating agents agree to:
We want agents who are prepared to test this properly.
Time investment: estimated at just 30 minutes per week.
Publish at least 12 genuine Proof Stories during the 90 days.
Aim for at least 2 authentic vouches per Proof Story.
Add video commentary to sold listings where practical.
Complete their Proudli profile.
Add the Proudli badge or profile link to their website where they have access to do so.
Share their Proof Stories through relevant social channels.
Participate in the initial and final AI visibility benchmarking.
Why Proof Stories?
AI needs more than another “SOLD” post.
A typical social post
disappears quickly.
A Proof Story
becomes a permanent record of the work behind the sale.
Instead of simply saying you're a great agent, you build a growing body of evidence around the work you've actually done. And every new Proof Story strengthens your Proudli profile.
It can show:
- The property
- The challenge
- The strategy
- The result
- Your local experience
- Your own commentary
- Video
- Independent vouches from people involved
Your 90-day target
12 Proof Stories. 24+ vouches.
That's roughly one Proof Story per week. By the end of the program, you'll have built a much stronger body of public evidence around your experience, results and local expertise.
We'll track your progress throughout the program.
Program progress
Proof Stories published
0 / 12
Vouches received
0 / 24+
Profile optimisation
In progress
AI benchmark
Completed
Final benchmark
Day 90
Founding Member pricing
Join the first 50 for $117.
Your total investment for the 90-day Founding 50 program
$117
That includes your initial 90-day program and Proudli Pro access.
56% off Proudli Pro ongoing
for as long as they remain continuously subscribed.
Why only 50?
Because we want to test this properly. During the initial program, Proudli will be actively supporting participating agents, reviewing profiles, monitoring activity and measuring AI visibility.
Limiting the cohort allows us to work closely with each member and understand what actually moves the needle.
50
the first 50
500
the next 500
1000s
thousands more
The findings from the first 50 agents will help shape how Proudli works for the next 500 — and eventually thousands more.
What success looks like
Not every agent will suddenly become the number-one recommendation in ChatGPT. That isn't how AI search works. Instead, we'll be looking for measurable improvements such as:
- Appearing in searches where you previously didn't.
- Being mentioned more consistently.
- Being associated more clearly with your target suburbs.
- Being recognised for particular property types or sales experience.
- Being recommended more frequently.
- Being cited as a source.
- Stronger consistency across different AI search platforms.
The question we want to answer is: Can better structured proof improve an agent's AI visibility?
Founding 50 will help us find out.
Are you a good fit?
You may be a strong candidate if:
- You're actively listing and selling property.
- You believe your reputation is stronger than your current online visibility.
- You want to build your own personal brand rather than rely entirely on your agency.
- You're prepared to publish at least 12 Proof Stories.
- You're comfortable asking people involved in your transactions to vouch for your work.
- You want to understand how AI search is changing the way vendors find agents.
Become one of the Proudli Founding 50.
50 agents. 12 Proof Stories. 90 days.
Let's see what happens when AI can properly see the work you're already doing.
Frequently asked questions
Questions about Founding 50
Can you guarantee I'll appear in ChatGPT?
No. No company can credibly guarantee that an independent AI platform will recommend or cite a particular person. The purpose of Founding 50 is to improve the quality and discoverability of your professional evidence and measure whether that improves your visibility.
What is a Proof Story?
A Proof Story is a structured case study around work you're proud of. For real estate agents, that generally means a sold property and the story behind the result. It can include the challenge, strategy, outcome, agent commentary, video and independent vouches from others involved.
Do I need 12 new sales?
Not necessarily. Eligible recent sales can be turned into Proof Stories provided the information is accurate and you are entitled to publish the content.
What is a vouch?
A vouch is an independent acknowledgement from another person who was involved in or had direct knowledge of the work. This may include a vendor, colleague, buyer's agent, stylist, broker or another relevant contributor.
How much time does it take?
We estimate the time investment at just 30 minutes per week for most participants. That covers creating Proof Stories from your recent sales and staying active in the program.
What happens after 90 days?
We run your final AI visibility benchmark and provide a comparison against your starting position. You can then continue using Proudli Pro at your Founding Member rate, provided your subscription remains active.
What happens if I don't publish 12 Proof Stories?
Founding 50 requires active participation. If a member does not engage with the program, Proudli may remove them from the active Founding 50 cohort or withdraw program-specific benefits.
Is this available to every agent?
No. The first program is capped at 50 participating agents. Applications may also be reviewed to ensure participants are suitable for the program.
More answers in the Proudli FAQ.
Ready to see how visible you really are?
Apply for Proudli Founding 50 and we'll establish your starting point.
Then we'll spend 90 days building the proof.