For real estate agents

Don't just post SOLD.Turn your sales into case studiesvendors and AI can find.

Every SOLD post tells people what sold. A Proudli Proof Story is a real estate case study backed by the people involved. Proof Stories are how you close the gap in AI search.

Not sure if ChatGPT names you yet? Run a free AI visibility check first.

A real estate agent in conversation across a conference table, gesturing as she speaks
Your best work. Verified.

Don't just post SOLD.

A sale might have involved:

A failed previous campaign
A difficult property
A nervous downsizer
A buy-before-sell problem
A challenging negotiation
A tight settlement
A major presentation change
An off-market buyer

That's the part a standard SOLD graphic never explains. Proudli helps you tell it.

Turn a sold listing into a Proof Story

Sale facts

The property, the result and the price where it's disclosed.

Campaign decisions

What the vendor needed, and what you recommended or changed.

The outcome

What happened, and how it compared with the goal.

Contributor perspectives

The vendor, buyer and other people involved, in their own words.

How Proof Stories help you get named by AI

When a vendor asks ChatGPT, Gemini, Claude or Perplexity for an agent, the tools look for specific public evidence. Each Proof Story is a structured page that connects your name and agency, the suburb and property type, the vendor's situation, the result, and the professionals involved.

The more relevant stories you publish, the stronger the evidence AI can find and cite. How to get recommended by ChatGPT.

What you get from a body of Proof Stories

Each completed sale becomes a public Proof Story on your own profile: a track record that stays with you, something you can share, contributor-backed proof for a listing presentation, and a structured page that people, search engines and AI tools can read.

Build your personal brand

How it works

Turns successful listings and client outcomes into permanent Proof Stories on your individual profile.

Why it matters

Your track record follows you, including when you change agency. Over time you build a body of work that shows what you actually deliver.

Stand out and win the listing

How it works

Goes beyond a star rating by showing the story behind the result: the challenge, the strategy, the outcome, and what the people involved contributed.

Why it matters

Vendors comparing several agents can see the specific work that sets you apart, including sales like theirs, and the same story is content you can share at an appraisal.

Evergreen lead generation

How it works

Every Proof Story is a public page on your profile. Prospective vendors can enquire from that profile, and those enquiries arrive in your Leads.

Why it matters

A sold property stops being yesterday's social post. Your best work can keep reaching prospective vendors months or years later.

Build trust with real proof

How it works

People who were actually involved — a vendor, a buyer or another professional — can add their perspective in their own words.

Why it matters

A third-party account gives prospective vendors stronger evidence when they are deciding whether your experience fits their situation.

Strengthen your local authority

How it works

Builds a growing record of Proof Stories tied to the suburbs, property types and transactions you actually worked.

Why it matters

Repeated evidence of successful work in a market shows local experience to vendors, and gives Google and AI systems specific places and property types to connect with your name.

Grow through your network

How it works

Clients and collaborators can take part in a Proof Story and share it with their own audiences.

Why it matters

Your work can travel past the people you already reach, through the professionals and clients who were part of the result.

Proof Story

From failed campaign to sold in 21 days

A family home had already spent four months on the market with another agency without selling. The new agent changed the campaign strategy, repositioned the presentation and recommended several targeted improvements before relaunch. The property sold three weeks later.

“The difference in buyer engagement was obvious immediately.”

Vendor — endorsed

“The agent had a very clear view of the buyer demographic.”

Stylist — contributed

Backed by

  • MBMortgage Broker — confirmed involvement
3 contributorsClient backed

What a Proof Story looks like

That tells a prospective vendor far more than:

"Great agent."

Let the people involved help tell the story

Real estate naturally creates a network around every transaction. You might invite:

the vendor
the buyer
a buyer's agent
a mortgage broker
a stylist
a conveyancer
an auctioneer
another agent

The story becomes more useful as relevant perspectives are added. You can't edit contributions or pick which ones appear — which is exactly why vendors trust them.

How contributing works

Build proof around the work you want more of

Want more downsizer listings? Create Proof Stories from your best downsizer results. Want more prestige listings? Show the work behind them. Want to demonstrate local expertise? Build a visible history of transactions in that suburb.

Over time, your Proudli profile becomes a body of work people can explore:

Recent sales

Every Proof Story you publish, in one place.

Service areas

The suburbs you work in and the work you specialise in.

Enquiry options

A contact panel so prospective vendors can reach you.

Give prospective vendors something better to research

Prospective vendors increasingly research agents before making contact. They see:

  • profiles
  • awards
  • ratings
  • sales data
  • social content

Proudli adds something different: the story behind the result. That gives prospective clients more context when deciding whether your experience fits their situation.

Share your stories across channels

Every Proof Story can become:

  • a post on LinkedIn, Facebook, WhatsApp or X
  • an appraisal follow-up
  • a proposal link
  • a link from your website
  • a profile badge on your website (paid plans)

Instead of creating disposable content, create professional proof that keeps working.

Plans for agents

Start for free: build your profile, publish up to 3 Proof Stories and invite the people involved. Upgrade when you want more. Not sure where you stand? Run a free AI visibility check first.

Frequently asked questions

Questions from agents

Who can create a Proof Story?

At launch, Proudli is designed for real estate professionals to explain genuine completed property sales in which they were involved. Describe your role accurately, use information and images you are entitled to publish, and respect client privacy and confidentiality. See how Proudli works.

How do I create my first Proof Story?

Create your profile, choose a completed sale, add the key facts and explain the goal, challenge, approach and outcome. Proudli can help structure a draft. Check every fact, obtain necessary permissions, invite genuine participants where appropriate, and review the public version before publishing.

Do I need a vendor contribution to publish a sale?

A vendor's perspective can strengthen a story, but their silence is not an endorsement. A story without their contribution must stand on accurate, publishable information and show only the verification and participant evidence actually available. Get consent before naming or quoting someone or disclosing private details. Read the contributor guidance.

Can I use listing photos, campaign figures and sold-price data?

Only use material you are entitled to publish. Check rights in photos and listing copy, and confirm figures such as inspections, offers, bidders, dates and prices before including them. Do not publish confidential instructions, personal information or an undisclosed price merely because you can see those details internally.

Does AI write the Proof Story for me?

Proudli may help turn your answers into a structured draft. You remain responsible for checking the facts, claims, permissions and final wording. AI-assisted text must not invent a vendor quote, campaign statistic, contributor, strategy or result. Make clear when an explanation is your professional view.

Can I choose whom to invite?

You can invite genuine participants with a relevant role, such as a vendor, referrer, stylist or other collaborator. Do not create false participants, write another person's opinion or pressure someone to provide a favourable response. An invitation gives them a chance to speak in their own words. See who can contribute.

Can I remove a negative or mixed contribution?

A genuine contribution is not removed simply because it is critical or inconvenient. If a statement is factually wrong, misleading, unrelated, abusive or unlawful, report the specific issue and provide supporting information. Proudli will review it under its policies. The outcome may be clarification, correction, a dispute label, restriction or another appropriate action.

Can I correct a Proof Story after publishing?

If a sale fact, attribution or other material detail is wrong, use the available edit or correction route and provide the accurate information. A material change may require review or renewed confirmation. Correcting your account should make the page more accurate without quietly changing another person's independent perspective.

What happens to my profile if I change agencies?

Your professional history should remain connected to you. Your profile can show your current agency while retaining accurate information about sales completed at an earlier agency. The agency associated with an individual sale should reflect the relationship at the time, subject to corrections where needed.

Will Proudli help me appear in Google or AI answers?

Proof Stories give search engines and AI tools specific, structured evidence of your work, which is what they need to name you. Results can't be guaranteed, but you can measure them: the free AI visibility check shows whether ChatGPT, Gemini, Claude and Perplexity name you, before and after you publish.

More answers in the Proudli FAQ.

Made for sharing

One sale becomes content. Twenty become your track record.