Meet the Proudlifounders.

Darren Moffatt is the co-founder of Proudli and an Australian entrepreneur with more than 20 years of experience across finance, property, digital marketing and online marketplaces.

Darren began his career in financial services, holding roles with Westpac, Royal & Sun Alliance and Challenger. In 2006, he founded Seniors First, an Australian reverse mortgage and home-equity-release brokerage, where he remains Founder and Managing Director.

He was the founder of Housenet, an early social networking site for real estate agents, and co-founded Sydney digital growth agency Webbuzz. With Seb Perez, he is also co-founder of iDownsize, a platform that helps Australians over 55 downsize property.

Darren hosts the Nerds of Business podcast and has appeared as a media commentator and speaker on entrepreneurship, digital disruption, property and financial services.

That experience building trusted brands and digital marketplaces helped shape Proudli's evidence-first approach to professional reputation and online discovery.

Seb Perez is the co-founder of Proudli and a senior software engineer and software architect with more than 20 years of technology experience.

Across his career, Seb has engineered, architected or built close to 100 software solutions spanning real estate, financial services, healthcare and other industries. He specialises in designing practical digital products that make complex information and decisions easier for users to understand.

Seb built iDownsize with Darren Moffatt. At Proudli, his technical and product experience supports the platform's professional profiles, structured Proof Stories, evidence relationships, verification workflows and machine-readable data architecture.

Seb leads Proudli's work on structured data and how AI search systems find and cite sources, and wrote the guide to getting recommended by ChatGPT.