How I Sold a Randwick Unit in 24 Days Despite Tough Competition and a Sabotaging Neighbour

I remember standing outside that Randwick unit, feeling the weight of what was at stake. The owner had moved into a nursing home, and his daughters were counting on me to get the best price for their father's property. But the ground floor apartment lacked a balcony—a dealbreaker for many buyers. Every open house echoed with the same sentiments: ‘It needs too much work for that price.’ The specter of a nearby sale looming over me—another two-bedroom unit that had been sold for $850,000—only added to the pressure.

To make matters worse, there was a neighbour who had his own agenda. He was actively trying to sabotage my efforts, talking to potential buyers and slanting their perceptions against the unit. I knew I had to act fast, or risk this sale slipping away. Their father’s home was on the line, and I couldn't let these hurdles derail the sale.

I decided to shift my focus. Instead of trying to win over those who were put off by the ground floor or the absence of a balcony, I targeted buyers who would appreciate the unit for what it was. I reached out to my network, identifying individuals and families who might be looking for a charming apartment without the bells and whistles that others sought.

Next, I tackled the neighbor issue head-on. I had a direct conversation with him, making it crystal clear that he was to cease all communication with my clients. It wasn’t easy, but I barred him from attending the open houses or speaking to anyone interested in the property. Then, I adjusted my strategy around the narrative of the sale down the street. Instead of comparing it, I focused on showcasing the unique features of this unit, emphasizing its potential and the opportunity it offered to the right buyer.

Everything came together in remarkable fashion. In just 24 days, I sold the unit—above market expectations. The hard work and strategic pivots paid off, and I secured a price that relieved the daughters and honored their father's legacy. It was a testament to the importance of understanding the market while fighting against external pressures. This wasn’t just a sale; it was a commitment to my clients, and the satisfaction of knowing I helped them through a challenging transition.