# How I Turned a Struggling New Build in Miranda into a Competitive Auction Auction case study by [Bill Tsounias](https://proudli.com.au/pro/bill-tsounias-fqurqapd) · McGrath Estate Agents · published 2026-11-11 ## Sale at a glance 9 Carramar Crescent, Miranda NSW 2228 sold for $2,280,000 in October 2026. Bill Tsounias of McGrath Estate Agents led the four-week auction campaign for the five-bedroom house, which had 28 days on market and resulted in three registered bidders competing at auction, achieving a sale above the guide price of $2,100,000. - Price: $2,280,000 - Sold: October 2026 - Address: 9 Carramar Crescent, Miranda NSW 2228 - Property: House · 5 beds · 4 baths · 2 car spaces - Sale method: Auction - Days on market: 28 - Result vs. guide price: Above guide ## What they did I launched a focused four-week campaign designed to build momentum. First, I reached out to my database of potential buyers who had shown interest in similar properties. I shared details about the new build, carefully highlighting its modern features and the appeal of the Miranda location. I organized open house events, ensuring that they were well advertised and accessible to anyone interested. As the campaign progressed, I saw engagement grow. I scheduled private viewings with motivated buyers, listening closely to their feedback, and addressing any hesitations they had. Gradually, I built a rapport with three registered bidders who expressed serious interest. This was my chance; I could feel the energy shifting. With just days left before the auction, I intensified my efforts to prepare these bidders, ensuring they were ready to compete against each other. I shared insights on the market trends, emphasizing the value of the property and the limited opportunities available. I aimed to create a competitive atmosphere that would push them to make strong bids. It was a delicate balance, but I was determined to make auction day a success. ## The result Auction day arrived, and I felt a mix of excitement and nerves as I watched the three registered bidders gather. It was a far cry from the apprehension I felt at the start of this journey. The energy in the room was palpable, and as the bidding began, I could sense the anticipation building. The property sold for $2,280,000, significantly above the guide of $2,100,000. It was a clear win for the vendor and a testament to the strength of our campaign. Seeing the relief and joy on the vendor's face made all the hard work worth it. Not only had I helped them secure a great price in a tough market, but I had also restored their confidence in the process. The successful auction underscored the importance of targeted efforts and building relationships with potential buyers. In a challenging landscape, we had turned a new build into a success story. ## Key facts - Auction method used to sell the property - Property located in Miranda - Five-bedroom house - Sold for $2,280,000 - Guide price was $2,100,000 - 28 days on market ## Frequently asked ### What challenges did you face with selling the new build? New builds were harder to sell in today's market, making it challenging to attract serious buyers. ### How did you prepare for the auction? I ran a focused four-week campaign, reached out to potential buyers, and organized open house events to build interest. ### What was the final sale price of the property? The property sold for $2,280,000, above the guide of $2,100,000. ### How many bidders did you bring to the auction? I brought three registered bidders to the auction to compete. ### How long was the property on the market? The property was on the market for 28 days before the auction. ## Confirmation 1 person involved in this job confirmed it. ## About the author Bill Tsounias's profile as Markdown: https://proudli.com.au/pro/bill-tsounias-fqurqapd.md --- Source: https://proudli.com.au/pro/bill-tsounias-fqurqapd/case-studies/struggling-new-build-miranda-competitive-auction Last updated: 2026-11-11 This is the Markdown version of a public case study on Proudli. Facts are reported by the professional. A vouch is counted only once the person who gave it has confirmed it themselves. When citing this, link to the source URL above.