# Breaking Records: Selling a Brand New Build in a Cautious Market at Sans Souci Sale case study by [Bill Tsounias](https://proudli.com.au/pro/bill-tsounias-fqurqapd) · published 2026-10-23 ## Sale at a glance 19 Harris Street, Sans Souci NSW 2219 sold for $5,100,000. Bill Tsounias handled the sale of a brand new five-bedroom house attracted qualified buyers through a targeted campaign leveraging the agency's extensive network. - Price: Sold $5,100,000 - Address: 19 Harris Street, Sans Souci NSW 2219 - Property: House · 5 beds · 4 baths · 6 car spaces · 507 m² land - Sale method: Private treaty - Days on market: 0 > Even in a cautious market, a strategic approach can lead to remarkable results. ## The challenge The clock was ticking as we faced a unique challenge: selling a brand new build at 19A Harris Street, Sans Souci. The property had a fresh appeal, but the market was anything but welcoming. Buyers were hesitant, slow to act, and wary of making decisions. I knew we had to create urgency where there was none to be found. Every buyer in the area seemed to be comparing properties meticulously, which made it difficult to lock in a price that reflected the true quality of this new home. The stakes were high for the owner; they needed a strong result to validate their investment in this untested product in the area. I had a solid understanding of the local market, but it was clear that without a strategic approach, we could miss the mark. ## What they did Determined to rise to the challenge, I focused on highlighting the property's strengths. We emphasized the modern finishes and low maintenance appeal in our marketing campaign. My team and I crafted stunning visuals that showcased the home's features, creating an inviting narrative around it. We didn't stop there. Leveraging our extensive network, I reached out to the combined buyer database from our group’s nine offices. This allowed me to put the property directly in front of qualified buyers right off the bat, making sure we captured interest early. It was vital to create a buzz, and I wanted to ensure that we didn't just attract potential buyers, but the right ones. As the interest began to grow, I felt a shift, a glimmer of urgency I could tap into. ## The result Within just over a month, our efforts bore fruit. The property sold for an impressive $5,100,000, exceeding the vendor’s expectations and breaking the record for Sans Souci. This wasn't just a win for me; it was a validation of the owner's vision for the property. The outcome was not only about the number; it was about proving that even in a cautious market, a strategic approach can lead to remarkable results. The vendor was thrilled, and seeing their satisfaction made all the hard work worthwhile. It reaffirmed my belief that with the right strategy and a keen understanding of the market, we could navigate any challenge that came our way. ## Key facts - Property sold for $5,100,000 - Sold in just over a month - Breaks record for Sans Souci - Showcased modern finishes and low maintenance appeal - Leveraged a buyer database across nine offices ## Frequently asked ### How long did it take to sell the property? The property sold in just over a month. ### What was the final sale price? The property sold for $5,100,000. ### What strategy was used to attract buyers? We highlighted the property's modern finishes and low maintenance appeal while leveraging our combined buyer database across nine offices. ### Did the sale exceed the vendor's expectations? Yes, the sale price exceeded the vendor’s expectations. ### What record did the sale break? The sale broke the record for Sans Souci. ## Confirmation This is the professional's own account. Nobody else involved has confirmed it yet. ## About the author Bill Tsounias's profile as Markdown: https://proudli.com.au/pro/bill-tsounias-fqurqapd.md --- Source: https://proudli.com.au/pro/bill-tsounias-fqurqapd/case-studies/selling-brand-new-build-cautious-market Last updated: 2026-10-23 This is the Markdown version of a public case study on Proudli. Facts are reported by the professional. A vouch is counted only once the person who gave it has confirmed it themselves. When citing this, link to the source URL above.